The Fund for Santa Barbara is dedicated to fostering progressive change by empowering movements focused on Economic, Environmental, Political, Racial, and Social Justice. Each year, The Fund organizes its largest fundraising event to raise critical resources to financially support grassroots nonprofit organizations across Santa Barbara County, ensuring these essential programs continue to thrive and make a lasting impact. For over 11 years, All Caps has been honored to serve as The Fund’s premier design partner, reimagining the branding and messaging for this annual fundraiser to reflect its evolving mission and inspire its community of supporters.

For the Fund for Santa Barbara, building brand awareness isn’t the challenge—the organization is deeply rooted in the Santa Barbara community. The true challenge lies in crafting a fresh and compelling approach to the Bread and Roses event each year, ensuring it resonates with a broad and diverse audience.

For over a decade, All Caps has worked closely with The Fund for Santa Barbara to elevate the branding and messaging of the Bread and Roses fundraiser, resulting in a consistent and meaningful connection with the community. Each year, the event branding has been reimagined to align with The Fund’s core values of diversity, inclusion, and advocacy, while also keeping the event fresh, engaging, and relevant to its wide range of supporters.

The Fund’s mission has always been to unite individuals from different backgrounds and advocate for their unique needs, making diversity and inclusion a cornerstone of their work. With supporters spanning various demographics and priorities, the event branding must reflect this rich tapestry while maintaining momentum and excitement year after year.

When we take on the task of reimagining the event’s branding, we begin with a steadfast focus on inclusivity and diversity, ensuring the visual and thematic elements honor the community’s collective voices and values.‍

Through thoughtful design and messaging, the event has continued to thrive as a cornerstone of The Fund’s fundraising efforts, bringing together a diverse audience that reflects the community it serves. The branding not only amplifies the event’s visual appeal but also reinforces The Fund’s mission to advocate for Economic, Environmental, Political, Racial, and Social Justice.

As a result, the Bread and Roses fundraiser has grown in recognition, attendance, and impact, solidifying its place as one of the most anticipated events in Santa Barbara County. All Caps’ partnership has played an integral role in ensuring that the event’s design and communication resonate with the community’s collective voice, inspire action, and drive support for grassroots nonprofit organizations year after year.